I began my Graphic Design career at the National Interscholastic Cycling Association after earning a Graphic Design certificate from UC Berkeley Extension.
As I honed my design chops though the years, I created the designs shown below to help promote and build up the non-profit organization.
Brief: Create a logo to use in the National Interscholastic Cycling Association’s (NICA) annual fundraising campaign, Share the Ride. Logo was to be used in email communications, social media channels and used in a toolkit to share with participating NICA leagues.
NICA League Logos
Project: Logo design to be used on website and to be the main branding for all marketing and racing materials (i.e. race banners, cycling jerseys, t-shirts, stickers, etc.)
Brief: Design and Create a logo for the Idaho, Missouri, Oregon, South Carolina and Indiana leagues that represents their state, state colors and overall brand identity. The logo was then used to brand their websites, marketing materials and race venues.
Teen Trail Corps Program Logos
Project: Logo redesign of original Teen Trail Corps Program logos (a NICA program that promotes trail building by mountain biking student-athletes).
Brief: Create a set of logos to be used as badges in the National Interscholastic Cycling Association‘s (NICA) Teen Trail Corps Program. The program’s goal is to provides NICA student-athletes the opportunity to serve and give their time towards bike related advocacy activities. It is designed to provide exposure and be a gateway for NICA student-athletes into the world of advocacy.
Old Logo Design
Redesign
Old Logo Designs
Redesigns
Illustration Work
Designs created for the NICA Store, I helped manage using a combination of SquareSpace and Printful.
Illustrations created for my instagram account @JorgeMontoyaJr based on Marvel characters.
Illustrations created for my Threadless store, Modern Archaic, a theme that incorporates the ancient/extinct with modern life.